Website Copywriting
Copywriting for websites is quite different than for other media. It has to be done correctly to acheive best results.
The Importance of Correct Copywriting for Websites
Search engines love content on your website. They want to know who you are, what you provide, and why they should rank you. Content is all about authority and information. The search engines want to know who has the best content to meet the needs of their searchers.
Think of it this way. Google and the other search engines want to show their searchers your website. In order to do this, your website has to show that you are the best choice for your customers. The content on your site needs to show your expertise in your niche. Proper copywriting of not only blog articles but also each page of the website is a must.
Do’s and Don’ts of Proper Website Copy.
- Do take a look at the pages on the front page of the search engines to see why they are there. This includes information they offer, keywords, and length of the copy.
- Do come up with a list of keywords to incorporate into your copy. While analyzing your competition, notice their keyword use and how often they appear.
- Do write with your ideal customer in mind. Write in a conversational tone to relate directly to your potential customer. Make it easy to read but also try to focus on why your offering will make their life easier and fix their problem.
- Don’t ignore SEO. While you want to be informative, you also need to appease Google et al.
- Don’t overload keywords and make sure the keywords read like they should be there.
- Don’t forget to proofread before posting.
Copywriting is Just Part of Creating a Great Website.
Brand Strategy
Your brand is who you are. It is important to have branding on everything you do. You want your customers to always remember you.
Social Media Management
Consistently updating your social media accounts is important in order to keep your name in front of your customers.
Audience Analytics
You should always be working to find out who your customer is. Finding out how your customer thinks creates a larger audience.
Copywriting
When you create content you alway want to keep in mind keywords and keyword placing. You should always have SEO on your mind.
Social Media Marketing
You can narrow down your audience for the most effective reach using marketing on social media.
Search Engine Optimization
Thinking like a search engine and giving them what they want leads to a greater customer base in the long run. You want to be the expert in your niche.