Audience Analytics
Audience analytics are one of the most important aspects of your plans to grow your business. Knowing who your customers are makes it easier to market to them.
Audience Analytics are Absolutely Necessary to Growing Your Business.
If you haven’t spent some time working on audience analytics, you probably are missing out on a lot of customers. It’s important for you to delve into who your target customer is in order to reach out to them properly.
Audience analytics is the glue that puts all the marketing pieces together. This is how you know who to advertise to most efficently and economically. It is also how you will be able to meet your customer on an emotional level.
How Do We Find Out Who Are Perfect Customer Is?
- One of the first things to do is to take a look at your competition. You can pick out some attributes of their customer by looking at their website.
- Some attributes you probably already know. These are such things as, are you targeting men, women, or family. Do you have a certain age group etc.?
- Your customer may be in a specific geographical area.
- Does household size or income level matter?
- Does education, occupation, or income level have any relevance to your ideal customer?
- Are there any hobbies or acivities that are common to this demographic?
- You can find out more about who your ideal customer is by reviewing census data or market research.
- Facebook is a great place to find out more about interests and demographics.
Other Items Key to Your Growth.
Brand Strategy
Your brand is who you are. It is important to have branding on everything you do. You want your customers to always remember you.
Social Media Management
Consistently updating your social media accounts is important in order to keep your name in front of your customers.
Audience Analytics
You should always be working to find out who your customer is. Finding out how your customer thinks creates a larger audience.
Copywriting
When you create content you alway want to keep in mind keywords and keyword placing. You should always have SEO on your mind.
Social Media Marketing
You can narrow down your audience for the most effective reach using marketing on social media.
Search Engine Optimization
Thinking like a search engine and giving them what they want leads to a greater customer base in the long run. You want to be the expert in your niche.